OPTICS by Tidal Tank

Tidal Tank continues to lead the industry with innovation that helps our customers work smarter

Our valued customers have spoken and we have listened. Tidal Tank has taken asset tracking and business intelligence to another level with recent investments into innovative technology which gives the end user visibility and transparency they haven’t had before. People today want reliable information so they can make smarter decisions on how they run their business.

Integrated solutions providing measurable value to our customers

Leading Edge RFID Capabilities

Implementation of RFID gives Tidal Tank customers increased visibility to help them work smarter which drives their costs down
Installed at all Tank branches and select customer points covering ~7,000 fleet units including all primary fleet categories
RFID readers are integrated with fleet rental software and required technology
RFID rollout greatly enhances intelligence and ability to optimize key performance indicators for customers
Designed to deliver customer value by allowing them to have more control over their total rental spend
Provides advantage over competitors still requiring customers to complete manual equipment counts

Data Tracking, Measurement and Cost Reduction

Key data tracking and measurement with customer facing technology
Tracks utilization, location, rental duration, time off rent and costs versus budget
Facilitates deep customer engagement with customized reporting to deliver efficiencies and
cost reduction
Ongoing review of customer spend vs. budget across multiple “touch points” of cycle
Targets efficiencies to allow customer to reduce fleet on rent and lower costs

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